Marketing has become noisy and complex. The answer is not more activity.
The answer is clarity and a better marketing strategy.
I help organisations regain clarity and build marketing systems they can trust. Together we can build growth plans that create long-term momentum.
Organisations do not need bigger marketing departments. They need clearer direction.
The Problem
Marketing has become noisy, reactive and confusing.
Modern businesses are drowning in:
- Disconnected tactics
- Platform-driven “best practice”
- Generic messaging
- AI-generated sameness
- Overcomplicated tech stacks
- Teams pulling in different directions
And the result?
- Lack of differentiation
- Wasted budget
- Inconsistent performance
- Leadership frustration
- Slow, uncertain growth
This isn’t a marketing problem. It’s a clarity problem.
“Clarity creates momentum.”
Why Strategy Matters More Than Ever
Technology has changed. Human psychology hasn’t.
AI can automate execution. Platforms can optimise delivery. Tools can systemise production.
But none of them can:
- define your value
- position your brand
- align your team
- create your narrative
- make strategic decisions
In an era where algorithms reward sameness, clarity becomes the last true competitive advantage.
“Strategy before tactics. Always.”
The Solution
A Strategic Framework That Cuts Through the Noise
Modern marketing moves fast and creates endless pressure to keep up. The real solution is not more activity. The solution is a clearer, more focused way of thinking.
I work with organisations using a proven strategic framework built on three essential pillars.
1. Clarity
Know who you are, who you serve and why you matter.
Clarity strengthens every decision your organisation makes. It aligns your leadership team, sharpens your positioning and creates a direction you can trust.
Without clarity, even the best tactics fail. With clarity, everything improves.
2. Presence
Show up in the market with confidence and credibility.
Your website, messaging, brand and authority signals must reflect the true quality of your organisation.
Most do not.
When presence is strong, marketing becomes easier. When presence is weak, growth becomes harder than it should be.
3. Growth
Focus on the levers that genuinely move the needle.
Once clarity and presence are established, growth becomes far simpler. You can identify the channels and activities that matter, remove unnecessary noise and create a plan that drives sustained progress.
Growth is not about doing everything. It is about doing the right things.
This is the strategic engine behind the Growth Marketing Accelerator™.
The 30-Day Growth
Marketing Accelerator™
A structured consulting program to rebuild clarity and create confident momentum.
In 30 days, we work through:
Clarity
In-depth strategic discovery, stakeholder alignment and value definition.
Presence
Full digital presence audit to identify strengths, gaps and opportunities.
Growth
Identification of strategic growth levers and key campaign opportunities.
Strategy
A complete 12-month marketing strategy + 90-day action plan.
This is not another set of tactics — It’s a strategic reset for organisations that need marketing clarity, direction & momentum.
Hi, I’m Craig Wilson
I’m a Growth Marketing Strategist with more than 25 years’ experience helping organisations achieve clarity, sharpen their positioning and build strategic systems for growth.
My background spans:
- leading national franchise growth
- driving major revenue gains as a radio Sales Manager
- reinventing a traditional agency into one of Australia’s early digital pioneers
- guiding national brands, NFPs and property developers through strategic marketing transformation
I’ve worked with organisations including Caltex, Metroll, Colliers International, WSPA, Australian Cancer Research Foundation, Wipro, and many more.
Today, my focus is helping organisations regain clarity and build marketing systems they can trust
Featured Thinking
My Strategic Marketing Manifesto
A blueprint for clarity, differentiation and confident decision-making in a noisy, AI-driven world.
